Responsibility

Hemp/Organic Cotton

An all-natural allrounder. Breathable, antimicrobial and great for year-round wear.

Hemp/Recycled Nylon

Our most weather-resistant hemp fibre-blend. Durable - yet breathable and antimicrobial. Great for outdoor-use.

Hemp/Merino Wool

Nature's most durable performance fibre. Insulating, yet airy and breathable. Lightweight and fine, yet robustly durable. Great for winter and the shoulder seasons.

Qingdao, China

Hemp Fabric Mill + Clothing

The global leader in responsible hemp fibre development and innovation. This supplier runs their entire operation on 100% Solar Energy. Employees have access to a living wage, vacation days team-building activities, and reasonable hours of work (no more than 50 hours, at least one day off per week, and overtime is voluntary and does not exceed 12-hour days). They hold certifications with GOTS, and the Fair Trade Foundation. We visit this supplier annually.

Guangzhou, China

Bespoke Pieces

A family-owned and operated manufacturing partner, specialising in complex technical outdoor garments. Here, staff are treated to medical insurance, team vacations, regular salary increases, community engagement activities and reasonable hours of work (no more than 50 hours, at least one day off per week, and overtime is voluntary and does not exceed 12-hour days). They hold textile certification with GOTS, and OEKO-TEX responsible dye certification. We visit this supplier annually.

Xiamen, China

Headwear

Dedicated to their craft and delivering quality, we're proud to have worked with this supplier since 2019. Here, employees enjoy vacation days, team-building activities and reasonable hours of work (No more than 50 hours, at least one day off per week, and overtime is voluntary and does not exceed 12-hour days). We introduced hemp fabric into their offering. Since then, they have experienced high-demand for their hemp caps, and are on a journey to accomodate purpose-driven clothing brands. We visit this supplier annually.

Veneto, Italy

Eyewear

A global leader in eyewear production. This supplier has been handcrafting the finest eyewear since 1950. A family owned and operated business dedicated to upholding the craft of quality handmade eyewear. We have worked with this supplier since 2024 and visit this supplier every two years.

Outdoor Connection

We organise and run weekly community events in Auckland and London (from 2027). Most events are free of charge, and designed to connect people with each other and the outdoors. Events include: hiking, bouldering, camping, biking , kayaking and more. It's our way of having fun and giving back to our local community.

Goodlids Headquarters

Our global headquarters are based in Auckland, New Zealand. Staff enjoy free access to our community events, free coffee all day, weekly social events and regular pay increases. All full-time staff are paid a living wage. Our office, warehouse and retail stores run on 100% renewable energy from Meridian Energy.

Our People

A small team which punches above our weight, globally. We currently have 15 team members based in Auckland, and two based in London We have an average age of 27. Two-thirds of our team are male and a third are female.

Internal AI Policy

Goodlids Limited staff use AI tools by OpenAI and Anthropic. Our use is limited to LLM models. We use AI for reasoning, sense-checking individual thought-processes, and editing/proof-reading emails and documents. We do not use AI for any customer-facing or creative outputs, including editing or otherwise. Our AI philosophy is human empowerment over human replacement. This is a rapidly evolving technology and our position will undoubtedly evolve over time. Last edited September 2026.

$3700 NZD donated since 2023

Live Ocean Foundation

The Live Ocean Foundation serves to improve the health of the ocean. A healthy ocean promotes a healthy planet. We have supported their marine conservation programme since 2023, which funds research and innovative solutions related to the marine ecosystem.

$4500 NZD donated since 2023

Keep New Zealand Beautiful

New Zealand's longest-serving non-profit, educating the youth of New Zealand on the impacts of pollution and how to be a Tidy Kiwi. We have supported their schools education programme since 2023, which helps young Kiwis to understand the importance of protecting and preserving the environment.

$1000 NZD Donated since 2024

Protect Our Winters

Protect our Winters aims to build community awareness and education on the impact that a changing climate will have on snow sports and alpine outdoor recreation. Since 2024 our donations have helped fund various awareness events and initiatives.

Delivered by December 2028

Extend Product Life + Close Loop

Continuous improvement of product R&D aims to increase all products to be designed and tested for at least five years of regular use. By December 2028 we aim to introduce a repair and re-commerce program to close the loop on the product life-cycle - greatly minimising our impact on the natural world.

Delivered by December 2027

Improve Logistics Efficiency

We currently ship 30% of our goods by air, and 70% by sea. We aim to materially reduce the impact of our manufacturing process by moving to 100% of freight by sea where commercially and operationally viable, while greatly reducing reliance on air freight.

Delivered by December 2027

Diversify Marketing Spend

Reduce our dependence on big tech media. 80% of our marketing budget is currently spent on Meta/Google. We aim to reduce this to 70% in the next 12 months, redistributing to local/international independent print media and individual creator partnerships.

Delivered by December 2027

Achieve B Corp Certification

We have set ourselves the goal of achieving B Corp Certification by December 2027. We see certification as an external benchmark for the standards we expect of ourselves across governance, workers, community, customers and environmental impact, rather than a finish line.